Originally, the camicia della fortuna was made by hand, usually by la nonna or la zia, the baby’s grandmother or aunt. Meant to be worn as soon as the baby is born, and then to be kept for the child’s whole life. Because like the name says: it brings good luck.
And luck is something we like to spread around. That’s why for every shirt we sell, we donate 1 Euro to SOS Children’s Villages, a charity that works to provide relief to children all over the word who have no one to turn to.